Net-entrepreneur Online Marketing Basics for MLM and Network Marketing Success

By David M. Bresnahan

There are tons of great network marketing and MLM business opportunities available today, and they all have the same problem – making sales once a person’s warm market has been used up. The Internet provides a wonderful opportunity to create a new warm market that will provide an endless flow of new prospects to any business.

People do not buy into anything just because they see a cool web site. People buy from people they know, like, and trust when they have complete confidence that the product, service, or opportunity offered will deliver the expected results. » read more

Coakley Loss: Political Spin and Backroom Tactics Do Not Work for PR Strategists

By David M. Bresnahan

PR consultants and political strategists, whether they are Republicans or Democrats, should learn from the mistakes of the Coakley campaign for the U.S. Senate special election in Massachusetts. They tried to use the tactics of the past and failed, and that should be a wake-up call to PR people everywhere.

There are many PR mistakes that led to the loss by Coakley… » read more

Interviews on Talk Radio are FREE

By David M. Bresnahan

If you have a telephone you can be interviewed on talk radio shows in any location in the world, absolutely for free – talk shows will even call you on their nickle! There is no need to travel.

The Marketing Power of Talk Radio
Audiences are extremely loyal to their favorite talk show hosts. They listen regularly and trust the host implicitly. If the host tells them to call a congressman, they do. If they tell listeners to go to an event, they show up. If hosts tell listeners to call and order a book, the sales lines are jammed. » read more

PR Tips: Getting Attention in Local, Traditional Media

By David M. Bresnahan

When it comes to getting press coverage in the traditional, local media outlets it is absolutely critical that your PR strategy must include a way to get past the gatekeeper. Even if you go around the gatekeeper by going directly to a reporter, that reporter cannot do a story about you without permission from the gatekeeper.

Get to know who the gatekeeper is at the target media. It may be an editor, assignment editor, or even the publisher. If you are going after the local radio and television outlets you will need to find out who is the producer and news director. Talk shows have both a host and producer who need to be impressed by whatever you are trying to publicize.

Many small business owners decide to write their own news release and just send it to the reporters themselves, but very few home-made releases get any results.

However, if you want to try, here is a list of the things that turn reporters off… » read more

Online Publicity Using Press Releases

Press releases can be optimized and used to strategically obtain significant online publicity and targeted traffic to a web site, if they are crated correctly and distributed to the right people and publications.

Search Engines

All the search engines, including Google and Yahoo, rank web pages in various ways to determine which ones score higher than others. In general, current news is ranked higher than web sites, but news gets old and those rankings drop quickly.

Search engines give the highest ranking to government sites, followed by news articles, then commercial web sites, blogs, and personal web sites. This means that a site that is not getting good results can benefit from press releases and news articles because the search engines will rank the news higher, and a link in the news story to the desired site brings the traffic to that site.

When you send out a press release that is optimized with the right key words and key word phrases, it will be published on thousands of news publication sites through syndication. Google and other search engines will see these news stories and rank them highly for the given keywords and phrases. If the resulting news story also contains a hot link to your web site, the search engines will follow that link and give a higher ranking to the web site as well. » read more